Hong Kong, China
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Beautification of Sheikhupura cities with our vibrant colours in collaboration with the local district government. Sheikhupura is a historical city that has rich cultural significance and heritage sites. Founded by the Mughal Emperor Jehangir in 1607, Sheikhupura is the 16th largest city in Pakistan by population. The main objective was to increase brand awareness in a city like Sheikhupura which is a historical city having a rich cultural heritage.
Since no such advertising campaigns were undertaken by any company and the people were not accustomed to such branding, it was a challenge to achieve our goal and keep the history alive at the same time. The ultimate objective was to increase sales in this area where we were struggling while at the same time adding a bit of colour to this quiet Neighborhood.